Brand Policy & Trademarks/Logos

General Information:

Although we would like to accommodate all the requests we receive from individuals and organizations who want to use EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Elements (our trademarks or logos), we are passionate about protecting the reputation of our brand as the leader in the business side of medicine. We regularly turn down requests to use trademarks or logos in instances where the usage implies EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT's endorsement or affiliation with the individual, organization, or particular products or services. For those that do receive approval, specific guidelines are provided in their respective agreements regarding which Brand Elements may be used, for what purposes, and under what restrictions.

With few exceptions, our Brand Elements (trademarks or logos) should only be used when EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT explicitly gives written permission, and that usage is restricted to the guidelines outlined by an authorized representative of EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT.

Trademark Basics:

What is a Trademark?

A trademark is a word, name, symbol, or device (or any combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion. For EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT, trademarks include, but are not limited to, our name ("EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT"), logos, and credentials.

Rules for Proper Usage:

Things You Can Do:
• You may link to our website or individual pages within our website.
• You may reference our organization (“EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT”) or credentials (with proper usage of ® or ™ symbols) with proper linking to our website or attribution to our organization in your publication.
• If permission is granted, use only EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT approved and distributed artwork when using EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT's logos.

Things You Cannot Do:
• You may NOT incorporate EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Elements into your own product names, service names, trademarks, logos, URLs, or company names.
• You may NOT use our Brand Elements in the title of your own products or services (e.g. "CPC Training Class", "CPC Practice Test", "CPC Boot Camp"). Note: Approved and certified EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT instructors may only use our trademarks to describe their training (e.g. "this course prepares you for EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT’s CPC exam").
• You may NOT register top-level or create second-level domain names with our Brand Elements (e.g. or
• You may NOT use our Brand Elements in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT or EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT.
• You may NOT copy or imitate EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT ’s trade dress, including the look and feel of EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT website, publications, design properties, or EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT.
• You may NOT display an EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Element in a manner that is in EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT.
• You may NOT display an EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Element as a prominent element on your web page, email, or document.
• You may NOT display an EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Element on any website that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons less than twenty-one years of age, or otherwise violates applicable law.
• You may NOT display an EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Element on a site that violates any law or regulation.
• You may NOT use EXCLUSIVE (VIP/MD) HEALTHCARE MANAGEMENT Brand Elements in a way that suggests a common, descriptive, or generic meaning.
• You may NOT adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Elements.